How do we Nudge Meat Off Our Menus?

To keep global heating below 2°C, the world’s appetite for meat must change. This will mean reducing meat consumption in most developed countries and limiting the increase in developing countries. But how do you convince people to break the habit of a lifetime?

A recent paper published in the journal Appetite looked at how “nudging” might help. 

1. Alternatives are not enough. Behaviors have to change. 

2. Older people may still want to eat foods they had eaten as children (e.g. meat-based). If children are given access to more plant-based proteins and are educated on the benefits  on health and the environment, they may maintain that diet throughout their lives.

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