With a multitude of mobile applications, location intelligence plays a key role in personalized and timely services. Customers are increasingly interested in personalized experiences based on their location. These could be linked to traffic updates, food delivery systems, and a variety of other service offerings. It also plays a heavy role in pushing customer-centric services, easing their lives and boosting satisfaction and loyalty. In the past, location intelligence was reserved for large corporations, today, even SME’s could improve their service offerings by leveraging the technology.
Takeaways from this whitepaper:
- Why you need location intelligence in your business strategy
- What disrupts the path to leveraging location and context
- How to overcome key location intelligence challenges
Value to the UAE Government
With the UAE public sector pursuing new methods of bringing services to customer doorsteps’, smart services like EmPost services and Makani (essentially a google maps like service for home addresses) and other location-based intelligence is more important than ever. Companies like Uber, Souq, Fetchr, Deliveroo etc that use smart location services have already adapted to the growing needs of consumers. The correct application of this technology can directly impact the wellbeing of the customer, saving countless unproductive hours in travel and process time which can pave the way to stronger economic gains.
Download the Whitepaper